Meet Your
Celebration Specialists!
We’re here to help you create moments of joy that people can’t wait to experience
AFFILIATED WITH
We bring people together through celebrations.
We create happy moments that people look forward to—and we understand how important it is to get every detail right.
Whether you're planning a wedding, corporate gift, or a team-building event, you can trust us to bring your vision to life with care, creativity, and the personal touch that makes all the difference. We’ll handle the details so you can focus on what matters most: celebrating the people and moments that make life special.
Hi! I’m Lori.
Since 2007, I've had the privilege of turning celebrations into unforgettable experiences. After graduating from Texas A&M University and Le Cordon Bleu, I launched the first interactive cupcake bar catering service in the U.S. right here in Austin.
Whether it's a wedding, a corporate gift, or a virtual class, I know how important it is to create meaningful moments that bring people together—and I’m honored to be trusted with making those moments happen, every time.
Founder & Chief Celebration Officer
Meet Your Celebration Team!
Spend just five seconds with Lori and you’ll quickly learn her energy is infectious, confetti is her signature color, and her dedication to TCB, our team, clients, and community runs deep.
As our founder, Lori ensures we deliver on our vision and values. She leads our custom gifting and small batch gift collections and is passionate about helping people celebrate and connect. She loves to travel, explore new restaurants, and spend time with her husband, son, and extended family.
Founder & Chief Celebration Officer
Lori Schneider
Behind every great TCB experience is Kimberly, the heartbeat of our team. From logistics to community outreach, she handles it all with care and precision. With each celebration, her eye for detail, love for planning, and dedication to our clients and team shines through (we can confirm her annual Galentine’s brunch is legendary).
Kim holds a Business Management degree from TX State and has 10+ years of event coordinating experience. She loves spending time with her husband, their 3 dogs, & catching up with friends.
Director of Event Operations
Kimberly Knowles
Alexa Brummett
Alexa has been part of the TCB squad since 2010—back when we relied on printed MapQuest directions to navigate to venues. Today, she helps bring our brand to life by leading fun & engaging marketing and client experiences—from eye-catching campaigns to unforgettable classes— all while keeping everything on brand, delightfully detailed, and full of joy.
A Texas A&M English grad and former middle school teacher, she’s known for her love of puns. Off the clock, she enjoys traveling, gardening, & thrifting.
Creative Director
Ashlee Hernandez
Ashlee wears many hats at TCB, keeping things running smoothly behind the scenes. From coordinating shipments and tracking budgets to helping train new team members and supporting event production, she always brings her upbeat energy & team spirit.
A UT Austin grad in Environmental Science, she’s been with TCB for over five years and loves being part of a Latina-owned, woman-led team that celebrates everything—and everyone. Outside of work, she’s usually hiking with her dog or birdwatching with her trusty binoculars.
Logistics Coordinator
Sabrina brings our events and content to life, blending creativity and strategy to make every celebration pop. She’s passionate about helping people feel good, create core memories, and soak up all the joy life has to offer—one post and party at a time!
She has a background in insurance, real estate, & social media marketing, she brings a unique mix of skills and loves being part of a company that truly makes life brighter. Off the clock, she enjoys indulging in vegan food, thrifting, snapping photos, and adventuring with her husband & fur babies.
Event Designer & Social Media Coordinator
Sabrina Lopez
COMMUNITY-FOCUSED
LATINA-OWNED
SMALL BUSINESS
INCLUSIVE
LOCAL
Previous Partners
Our Community
Celebrating
We’re proud to call Austin home, and we’re deeply committed to giving back to the community that has supported us. In 2024, we were honored to be a recipient of the Siete Juntos Fund, furthering our dedication to making a difference.
Through partnerships with local nonprofits and other like-minded businesses, we help strengthen the organizations that have a lasting, positive impact on our city. This is our way of contributing to the vibrant, diverse community that inspires us every day.
FEATURED IN
From Cupcakes to Confetti:
The Cupcake Bar’s Story
We launched the nation’s first interactive Cupcake Bar in 2007 and loved watching people’s faces light up as they designed the the cupcake of their dreams! From there, our dessert services expanded to include our Doughnut Bar, Caramel Apple Bar, Roaming Treats, and more.
In March 2020, as a result of COVID, the events industry as we knew it collapsed overnight. Without revenue to sustain us, we were on the verge of closing. Thankfully, our amazing customers trusted us to keep the party going through corporate gifting and virtual classes—often without a cupcake in sight!
Though our services have evolved over the years, the heart of what we stand for has remained the same: we’re here to bring people together through celebrations. As we look ahead, we’re committed to delivering personalized and meaningful experiences, exceptional customer service, and making a positive community impact. Let’s celebrate everything!
It’s Been a Sweet Ride!
2007
We launched the first interactive Cupcake Bar service in the country!
2012-2015
We expanded our event services to include Caramel Apple Bar, Roaming Treats, and more!
2016
“The Cupcake Bar Gives Back” program officially comes to life.
2020
The COVID pandemic hit and we pivoted to launch additional services, including classes, gifting, and shipping options.
2021 and beyond
We moved into our new space to accomodate our growing business and are feeling as grateful as ever!
“When I was tasked with finding gifts for our ERG members, our CEO's one request was that it be memorable. TCB absolutely nailed it! They went above and beyond, and the gifts were a huge hit! I still hear about how thoughtful they were. Working with them was the best decision I made – they truly helped us show our appreciation and made our ERG leaders feel valued and recognized.”
-Tasha M., Chair of Black at Favor
How Can We Help You Celebrate?
Interactive Dessert Catering
Custom & Corporate Gifts
Classes & Team Builders
