How We Helped EA Celebrate Latinx Culture With an Intentional ERG Gift
We loved collaborating with SOMOS EA ("We are EA"), the Hispanic/Latinx employee resource group (ERG) at Electronic Arts (EA). This volunteer-led ERG celebrates and authentically represents Hispanic and Latinx culture, knowledge, passion and skill.
As a proud Latina-owned company, this ERG gift is especially meaningful to us. We are proud to celebrate who we are and where we come from, so coming together with SOMOS was a way to honor and celebrate our shared heritage.
This ERG gift was packed with meaningful goodies!
This custom employee resource group gift included:
Custom branded items with custom print and SOMOS logo:
Tea towel
Mug
From Latin and LGBTQ owned brand, Tamaliotz by Sugarox: Lip-Smacking Mango candy
From home grown brand Siete:
Sea Salt Potato Chips - vegan, kettle cooked
Mexican Wedding Cookies - grain free, gluten free, vegan
Custom tea towel and mug with SOMOS logo.
Tips for Meaningful ERG Gifting
Looking to create your own ERG gift that truly makes an impact? Emphasize your ERG’s mission and vision by putting it in the spotlight. By focusing on your core values, everyone can be part of the festivities.
Make it culture-forward: Center the identity, group, or celebration being honored.
Support community-owned brands: Source from businesses that reflect the ERG’s values.
Keep it customizable: Let employees choose what fits their tastes or needs. They can vote on items, designs, or choose from multiple gift options.
Tell the story: Include an insert that shares the “why” behind the gift.
Celebrate intentionally, not just seasonally: Gifting can be done year-round—not just in heritage months.
Take a peek inside this ERG gift, full of items from Latinx-owned and founded brands!
ERG Gifting Made Easy (and Impactful)
At The Cupcake Bar, we make corporate gifting for ERGs easy with thoughtful, fun, and custom gifts that create a lasting impact.
Supports small, local, and homegrown companies - We know that small, local businesses are the heartbeat of our communities. That's why we go the extra mile to support them and source from them as often as possible to create the most perfect branded gifts. We are proud to partner with businesses that reflect your ERG and support your shared mission.
Branding available - Fun, branded, and versatile options that keep your brand in the spotlight. Custom branding available on items, packaging, and messaging. Make it personal, make it yours. Let your ERG pride show by customizing any and all parts of your ERG gift.
Comprehensive service, from booking to distribution - With a to-do list that is a mile long, gifting shouldn’t add to the stress. You can sit back and relax while we handle the details.
Worry-free shipping - Our in-house shipping team takes customer service to the next level. We’ll monitor every gift until it arrives, keeping you informed along the way. Nationwide and select international shipping available.
We loved every minute of this project and it was so rewarding to work on. Have an ERG gift idea? Looking for an exceptional custom gift experience? We're here to help! Let us know how we can help bring your vision to life.