EA Said “Game On”—So We Brought the Flavor!
When Electronic Arts (EA) invited us to celebrate at their Austin office, we happily answered: Game on!
We created an interactive experience that felt uniquely EA—collaborative, colorful, and just the right amount of playful—with our Hands-on BBQ Rub Station and a sweet pop of creativity from our Graffiti Doughnut Wall.
Guests at EA enjoy making their own BBQ spice blend with this fun group activity!
Our BBQ Rub Station (How It Works)
Think “craft bar,” but for spices. It’s one of our Hands-on Event Stations where guests build a custom blend and take home a reusable jar that keeps the celebration going all weekend long!
Start with balance: We provide each person with our delicious all-purpose rub recipe—think of it as a BBQ blank canvas! Guests can follow it exactly or riff on it for a signature flair (hint: see step 3).
Scoop & mix: Bowls of paprika, garlic, cumin, herbs, and more invite guests to create their perfect profile.
Dial it in: Craving sweet heat? Add chile and a touch more sugar. Prefer smoky & bold? Smoked paprika and cracked pepper for the win.
Brand the takeaway: Optional, but definitely recommended: each mix goes into a jar with a coordinating lid that can be branded. We can also customize the recipe card with logos and colors, for an on-brand favor that’s actually useful!
Ready for photos: Elevated wood risers, polished bowls, and fresh succulents made this station camera-ready, and our blue table runner coordinated perfectly with EA’s signature color!
EA guests enjoy mingling with one another as they mix their BBQ rubs!
Why it’s a team-builder win
Hands-on + conversational (people naturally compare blends and trade tips)
Inclusive + low-mess (no cooking onsite; guests use it later however they like.)
Memorable, functional favor (a perk they’ll reach for again)
Fully brandable (labels, signage, color palette, and styling to match your company)
Full Service (We take care of the setup, service, and clean up so that your guests have a great experience, and you don’t have to lift a finger!)
The Sweet Cameo: Graffiti Doughnut Wall
To balance the savory, we added our Graffiti Doughnut Wall—a quick, joy-filled stop where guests “tagged” donuts with edible spray paint before enjoying their delicious masterpiece. It’s fast, fun, and wildly photogenic—perfect alongside the BBQ rub station.
We added a little sweetness with our Graffiti Doughnut Wall!
Branded Details that Felt So EA
We’re big believers that details tell your brand story. For EA, we aligned the look and feel across the stations with:
Branded jar labels & recipe cards for take-home rubs
Custom signage that matched the event aesthetic
Coordinated tabletop styling (elevated wood boards, clean bowls, fresh succulents) for a polished, on-brand finish
From the first scoop to the last donut, the experience felt distinctly EA—playful, collaborative, and creative.
Lots of branding options available for our Hands-On BBQ Station!
Event Snapshot
Perfect for: Team builders, conferences, client mixers, milestones, open houses, and more
Footprint: Scales from small groups to large activations
Timing: 60–120+ minutes of active service
Customization: Brandable labels, signage, color palette, and more!
Ready to celebrate your brand, your way?
We’ll tailor the BBQ Rub Station (or Graffiti Doughnut Wall, or any of our event services!) to your brand—from the labels and signage to the styling and flow—so your team can simply show up and have fun.
